HOW TO IMPLEMENT A SUCCESSFUL GIFT CARD PROGRAM- Part 1

(From: ProfitPoint.com)

How to start a successful Gift Card Program

HOW TO IMPLEMENT A SUCCESSFUL GIFT CARD PROGRAM


A closed loop gift card program is defined as a stored value card that can be used in a single location, or series of locations, where a POS housing the closed loop software is able to connect to a remote host in order to access the processing technology.
In this case study, we will discuss why gift cards are the most cost - effective customer acquisition tool available anywhere. We will also cover pertinent topics such as the costs of a gift card program, considerations when implementing a closed loop program, and how to successfully market your gift card program. And, we’ll provide insight into how to ensure you see a return on your investment with a gift card program.


Gift Card Statistics

 

  • 93% of consumers said they intend to purchase Gift Cards within the next year
  • Birthdays and Winter Holidays are the top occasions for Gift Card giving
  • Gift Cards topped the wish lists of consumers polled by the National Retail Federation
  • 33% of Retailers believe Gift Cards are more effective than cash.


Gift Card Benefits

 

  • 70% of Gift Card recipients spend 1.5 to 1.9 times the value of the card
  • Merchants who convert from paper certificates to Gift Cards sell 30-40% more
  • 15% of Gift Cards are never redeemed – this can pay for your program alone


Download a free copy of Gift Card Smart and try it.


Gift Card Smart - Start your Gift Card program

Owner: Gift Card Software for Success

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